M3

Survey Feedback

In my final edit, I have included several effects, transitions, cuts and shots to make the entire ad flow and stay consistent throughout. These effects include zooms (in and out) and slide transitions, along with slow zooms between scenes to show movement throughout (I included this style of panning in every clip so that the ad does not look stiff).

In terms of the audio choice, I used a copyright free song made by Toby Fox - I used this song due to copyright and advertising regulations. I used audio effects in clips and between transitions; I included a sound effect of paper being scrunched up, as that clip did not include any audio. I also used zoom sound effects between the transitions from animation to real life to make the transition seem extreme.

Feedback and Responses

Based on the 12 survey responses, I made adjustments to the ad to improve its appeal to the target audience. I created the questions based on wanting to know the audience's general opinion on the ad and things they would criticise as well with things they would like to see in the final improved version.

The first few questions were opinion based and assess the promo based on how much the audience generally enjoyed the promo as a whole. In terms of the criteria made to entertain the audience, the entire audience generally enjoyed the promo. The criteria for entertain has been met based on these 12 responses. Majority of people enjoyed most of the effects and audio visual effects used. I will incorporate the same visuals in the final edit, and perhaps add more to make the promo even more enjoyable.

I included a straightforward question to ask what they would personally improve.

One of the issues that has been addressed by several people was the audio editing: The background music has been said to be too loud, and that it was uneasy to hear the voice acting. Based on the audience's feedback, the music levels needs to be heavily edited, along with the voiceover.

The main issue that has been addressed by several of the responses is the audio - The song was too loud over the actors' voices. It was hard to hear the voices over the song. As well as this, the acting was addressed: The acting could have been more professionally done.

With the feedback in mind, I have made adjustments to the ad when making the final online edit. I have adjusted the volume on the song used, and made the volume on the clips louder. Additionally, I have adjusted the sound effects in between transitions. To fix the acting issue, I have cut the clips to make it flow better and to keep the narrative consistent.