unit 15

Educate: Dove self esteem project with Cartoon Network: Social Media Audience: Kids / Teenagers Purpose: Educate Structure: At the start of the promo, several characters from the animated Cartoon Network series Steven Universe were shown rehearsing for the ad (4th wall break within the animation to engage with audience). 2 of the characters are discussing what the promo is about, and explains how it discusses body image and how one views themselves. 2 of the other characters shown then begin to explain how both humans and gems (gems are a reference to Steven Universe - majority of the characters featured in Steven Universe are called gems). The promo then begins to show them start recording, and the characters start singing positive lyrics to reaffirm what the promo is about. The following promo was created to educate a younger audience, rather than to promote a product, inform. or entertain. The promo features characters from a TV animated series called Steven Universe which was made ...